Internet marketing can mean a lot of things for some people. In general, it is a way of promoting products and services online. You can do this in different ways. Gone are the days when this type of marketing only means having a website and using online advertisements. Here are 6 effective strategies you may like to consider using for your business.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a popular Internet marketing strategy used to improve a website’s ranking on search engines. There is no single way to optimize a website for search engines. In fact, you need to do several things to have a successful SEO campaign.
Some of the common Search Engine Optimization techniques used today for Internet marketing are:
- link building
- Setting up of proper meta tags
- Keyword research and analysis
2. Social Media Marketing (SMM)
The rise of social networks resulted to another type of Internet marketing strategy. In social media marketing, you bring your business where your target consumers are – in social networks. This is also often called as Facebook marketing. However, this Internet marketing technique is not just for this social network giant. It can also be used in various social networks like Twitter, Pinterest, Google+ and Instagram.
The first step to social media marketing is to create a page or user account for your business. A good rule of thumb is to use a single name across all your networks. It would make it easier for people to follow you in various networks.
The key to using social media for Internet marketing is to aim for user engagement. Only aiming to increase the number of likes or followers is a common mistake done in Facebook marketing. Sure, you may have a hundred thousand followers. However, if no one is taking notice of your posts or updates, then what are those numbers for?
User engagement is the measure of activities that resulted from your post. In Facebook, these could be the number of likes, shares and comments a post received. For other networks, these could be the number of retweets, repins and regrams/reposts.
3. E-mail / Newsletter Marketing
With e-mail marketing, you send out commercial messages to your target audience. You need to have leads or e-mail addresses of your prospect clients to do this. Lead generation is the first step in e-mail marketing. One way to do this is by having a “subscribe to our newsletter” button on your website. When a visitor clicks on this, he or she may leave an email address where you can send your newsletters.
Need help in choosing the right Internet marketing strategy you can use for your business? Give Adblogcontent a call or fill out our contact form.