The increase in smart phone and tablet users have changed the way people access the Internet. These days, more and more users are getting online through their gadgets. Because of this, having a website that provides positive user experience in various screen sizes has become extremely important. Thinking of redoing your website or building a new one? Here are some reasons you should consider a responsive design in your web development plans.
Google Recommends a Responsive Web Design
As of 2013, Google holds majority of the search market share. Using a website configuration recommended by this search engine giant would do you a lot of good. Sounds like you’re sucking up to Google? Of course! Just kidding.
Deciding to use a responsive design when developing a website helps users, webmasters and search engines in different ways. As there is only a single URL being used for your web pages, it’s easier for search engines to assign indexing attributes for your pages. Load time is also greatly reduced with this design. This is because the website is not redirected to a different version of the site when someone views it using a mobile device.
Helps with Search Engine Optimization (SEO) and Online Marketing
If you heavily depend on search engines for marketing your business, you should consider a responsive design in web development. This way, you won’t need to have a mobile version of your website, which may end up competing with your desktop version in search results. When this happens, you run the risk of directing a user to the wrong version of your website.
Having mobile and desktop versions of your website means doubling your SEO efforts. You need to have a separate SEO campaign for each version. This takes a lot of time and effort as compared to simply managing one Search Engine Optimization campaign for a responsive website.
Web development is not exactly cheap. If you’re not using a responsive design, you’d be forced to build website versions for various gadgets with different screen sizes. The cost to manage these websites can also be ridiculous, especially for start-up businesses.
There’s no reason to spend on web development more than you really have to. A responsive web design will save you time and effort. It will also help in your search engine optimization campaign and improve user experience. Want to learn more about responsive web design? Send an email to firstname.lastname@example.org or fill out our contact form so we can discuss a web development plan that’s perfect for your business.